The population is aging. This has led to an increase in common health problems like vision loss, cognitive disability, and blindness. Alongside this, the number of annual litigations and lawsuits is rising. Ensuring accessibility makes the content you provide work for everyone. Plus, it protects your business from violating the law — like the Americans with Disabilities Act.
Besides being the right thing to do for customers, accessibility can grow your business. There is an untapped market here. Namely, serving those people who need accessible documents. More and more requests for proposals come with accessibility requirements. So, if you’re providing accessible communications, you’re better able to serve all customers. This can attract new customers and increase your revenues by servicing a lifelong client.
If you’d like to learn more about the legal and business reasons to prioritize accessible communications, join us for this webinar.