Over the coming year, we’ll be hosting 4 webinars around the theme of “Selling Accessibility.” These will give you the knowledge you need to sell document accessibility. So, you’ll be able to expand your services and make core services stickier. The first session will cover the legal reasons to focus on accessibility.
Print service providers (PSPs) create timely, informational print items. These often include important personal and confidential information on client transactions. Businesses must provide this information to end users in an accessible format. Not only because it’s the right thing to do for clients, but because it’s critical for their legal compliance.
Litigation and lawsuits aimed at your clients are increasing in number. Our population is aging. This has led to an increase in common health problems like vision loss, cognitive disability, and blindness. Ensuring accessibility makes the content you provide work for everyone. It also keeps your clients from violating laws like the Americans with Disabilities Act.
Beyond that, there is an untapped market here. Namely, serving those people who need accessible documents. Maintaining accessibility makes things easier for your customers with vision or cognitive disabilities. This can increase your revenues by servicing a lifelong client.
We’ve seen more and more requests for proposals with accessibility requirements. We’ve also seen more clients ask their PSP to provide transactional and published documents in accessible formats. Your business should take note. By becoming accessibility experts, you can provide your customers with a consultive solution to their needs. Join us for this first Selling Accessibility Session to learn more.
