How to be Effective and Efficient when Managing Customer Channel Preferences

One of the challenges faced by businesses in all markets today is how to deliver communications in the formats their customers prefer. Consumers have increasingly demanding expectations – some want email or a secure website, others prefer that a document be printed and mailed, and others might request an SMS text message.

Join Product Marketing Manager Stephanie Pieruccini and EVP Scott Baker on Wednesday, June 21 at 1:00 PM EDT to learn more about the opportunities and pitfalls companies face in managing customer preferences, and how CrawfordTech’s PRO Preference Manager can help automate this process.