A large print provider servicing the financial market wanted to strengthen relationships with their customers by offering new, valuable services. They knew that anything other than a minimal cost increase would not be acceptable, and decided that the solution needed to be cost-effective and have demonstrable ROI. They used CrawfordTech solutions to automatically assess white space and insert relevant marketing content based on information they already had, such as purchasing history, loyalty points, and other demographic data. The project was affordable and easy to implement, and the customer was able to benefit from the additional business generated by the specific offers and messages embedded into their customer communications.