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Transpromo Express

Easily enhance transactional communications with personalized messaging

Product Overview

Transpromo Express extends the value of your customer communications. You can quickly and affordably insert custom marketing messages and graphics into the existing white space on your customer bills, statements and invoices – without the need for complicated application redesign and programming. Transpromo Express works directly with all the most common print streams and technologies and offers a low-cost, high-return way of getting the most out of your marketing spend.


Improve CX

Reduce Costs


Business Challenge

With the increase in communication channels, it is critical for communications providers to ensure they engage customers in a personalized and relevant way. This coupled with increasing competition and rising costs, communications providers need a cost-effective solution to enhance customer engagement, and reduce costs. Leveraging existing transactional communications provides the opportunity to engage customers with targeted and relevant promotional messaging while reducing print and mail costs.

Customer Success Story

Profitable Migration to Inkjet Production

A growing Midwest print service provider was considering investing in several high-speed color inkjet presses to replace their aging laser printers. As part of their business plan, they knew that they would need to migrate their workflows to take full advantage of the capabilities of their new equipment and gain a return on their investment. After defining their requirements, they decided to put the workflow in place before selecting the presses. They selected PRO Inkjet Express because of its speed and flexibility. They were able to quickly migrate their workflows, and reengineer their existing print streams to leverage all of the features of their new presses, achieving ROI in a short time.

A woman using a tablet in a factory.

Product Details

Transpromo Express Advantages

Transpromo Express enhances your existing print files with the following capabilities:

  • Include data-driven and targeted messaging on routine transactional documents.
  • Utilize a potent mix of variable data, design and digital color printing.
  • Sell additional products and services to existing customers.
  • Leverage QR codes, PURLS and customized coordinated campaigns.
  • Increase your marketing reach with minimal investment and maximum ROI.

What does Transpromo Express do?

Transpromo Express enhances your existing print files with the following capabilities:

  • Move existing page content to maximize opportunities for Transpromo content.
  • Detect the position and size of available white space on each page.
  • Integrate with data from your CRM system to determine the correct Transpromo content for each customer document.
  • Use existing data in each customer document to determine the Transpromo content for that customer.
  • Based upon either CRM data or document data place the correct Transpromo messaging into the correct position and in the correct size based upon detected whitespace.
  • Use text based messaging, graphics and full color content to maximize your Transpromo messaging effectiveness.

Transpromo Express capabilities include

The ability to re-engineer the output from any transactional document applications. Whether your applications use PDF or print files such as AFP, Xerox Metacode, PCL, PostScript or line print format, Transpromo Express can rejuvenate your documents with new looks and content without converting them to a proprietary format.

The ability to colorize existing content and add black and white, highlight color or full color content. Choose from multiple methods to determine your Transpromo content for each customer document. You can define business rules to use a combination of data from your existing CRM systems, external lists or other external systems in order to make the required content changes.

The ability to utilize unused whitespace with promotional, compliance or educational messaging. Many transactional documents contain whitespace that can be filled to maximize the usefulness of the documents. Transpromo Express detects this white space position and size and lets you replace it with valuable messaging, which can be tailored for each recipient’s document.

Use Cases

Why consider Transpromo Express

  • Increase customer engagement by adding highly personalized marketing messages directly to transactional communications.
  • Cross-sell/upsell: Promote additional relevant products or services
  • Reduce the printing and mailing expense of additional marketing content and communications
  • Include important compliance messaging in transactional communications

Transpromo Express can be easily integrated by leveraging our enPower APIs. Flexible deployment options are available including our SaaS solution, PRO DocNow, CrawfordTech’s secure Document Re-engineering solution in the cloud.

The application runs on a wide variety of platforms including Linux, Windows, AIX, z/OS and Solaris.

Transpromo Express supports all major print streams: AFP (Line data, mixed mode & fully composed), Xerox (LCDS & Metacode), PCL, PostScript™, Line data and image files.

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