Colorizing
Color added to a document helps improve readability and comprehension. Sometimes, colorizing key areas of a document can have a dramatic effect on the number times customers call with questions, decreasing overall support costs.
In a white paper processing environment, color printing is essential. Color logos, form elements, or other graphics allow you to eliminate pre-printed paper stock and combine jobs to create documents more efficiently and less expensively. Give new life to monochrome documents created with legacy software without ever touching the code that generates the pages!
In the United States, changes in postage rates over the years have allowed mailers to add pages of marketing or informational content to transactional documents with no increase in postage. Companies can leverage the power of color in full-page promotional messages to create personalized and highly segmented offers – a vast improvement over pre-printed inserts.
Studies show that color increases brand recognition and information retention. With PRO DocNow, your print operation can add value to documents without a large investment in software or requiring IT or development support to change document composition routines.
Data Extraction
Print operations can add value to the documents they produce for their internal or external clients by pulling data from print image files. Some standard data extraction tasks include information necessary to build mail inserter data files. These Mail Run Data Files (MRDF) tell the inserter how many pages go in each envelope, whether to divert a mailpiece, and which inserts to use. Mailpiece integrity systems use MRDF data to halt the machine if pages are out of sequence, missing, or duplicated so the operator can correct the error. MRDF files can also control printers mounted on inserting machines to print the envelopes with mailing addresses, return addresses, branding elements, or personalized messages.
Companies often use data extracted from print-image files to create indexes used by document archiving systems. When they load images into the document archive, the extracted information allows users to retrieve the documents using account numbers, names, or other data. Transactional documents contain a wealth of information about purchases, usage, customer loyalty levels, and more. Organizations can use the data already present in the documents to enhance the value of the communications and forge a closer relationship with each customer.
Consider the impact of data-driven advertisements based on the detail lines of an invoice, for instance. Customers may see dynamically generated ads for accessories or extended warranties associated with their purchases, depending on the data extracted from the invoice detail lines.
