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Data-Driven Personalized Videos

Product Overview

IndiVideo™ from Crawford Technologies is an interactive, data-driven Personalized Video Platform that uses customer transactional data from any source to transform paper-based statements, bills, and policies into hyper-personalized, interactive digital videos. It uses Crawford Technologies Digital Transformation Engine (DTE) and enPower APIs and Web Services to deliver powerful integrations with customer communication environments. IndiVideo gives customers a phenomenal “know me” video-based explanation of critical customer communications that delivers higher levels of engagement and customer satisfaction.


Seamless Integration: Harness the power of IndiVideo using Crawford Technologies enPower APIs and Digital Transformation Engine (DTE) to easily integrate and transform customer data into hyper personalized digital videos.

Customer Acquisition: Stand out from the competition with hyper-targeted personalized communications. Personalized videos beat legacy video formats with up to 10% higher CTR and up to 27% app adoption rate.

Onboarding: Make complex offerings easy to understand and add a human touch to the onboarding process for a truly next-level customer experience. Campaigns with 10x engagement speak for themselves.

Sales: Leverage customer data to show customers only the most relevant offerings. With personalized videos marketing, clients have 60x ROI on new credit card applications.

Services: Provide personalized customer service at scale. IndiVideo supports interactivity so customers can self-serve. Clients have used personalized videos to slash call volume by nearly 75%.

Customer Retention: Video personalization makes it easy to reach out when it matters for renewals, anniversaries, and loyalty benefits. Clients have reduced churn by over 35% using IndiVideo automated personalized videos.

Business Challenge

Customers expect better consistency, quality, availability, and value from organizations, whether that be making a purchase online, interacting with customer service, or receiving communications such as bills, statements and letters. They also want to customize their experience so it will be personalized for them. If enterprises can’t meet consumer expectations to deliver customer communications via their preferred communication method, touchpoint and channel, then they will switch to a businesses that will meet their expectations.

Customer Success Story

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Product Details

Automated Personalized Videos

IndiVideo™ from CrawfordTech allows teams to mass-produce personalized videos based on a video template. By linking to a data source and a trigger, millions of videos can be automated to dynamically generate.

Anywhere Deployment

IndiVideo™ from CrawfordTech provides flexible data integrations that make it easy to deploy personalized videos anywhere.

  • Interactive tools & content
  • Landing pages & campaigns
  • Post login environments
  • Dynamic banner ads
  • Interactive tools & content
  • Landing pages & campaigns
  • Post login environments
  • Dynamic banner ads

Realtime Analytics

The IndiVideo™ Platform from CrawfordTech comes with a complete analytics dashboard to see how well personalized videos are performing. Analytics can be as simple as watch rates by device, time of day, etc. or as detailed as customer lifecycle engagement by persona.

IndiVideo Automated Personalized Videos

Use Cases
  • Customer Engagement and Retention: IndiVideo engages customers, simplifies complex products, and motivates customers to act.
  • Customer Account Updates: Personalized videos of account statements, policies, and benefits with explanation of services received.
  • Sales: Personalized videos that include unique offers to upsell and cross sell clients and customers.
  • Customer Support: Personalized videos to explain frequently asked questions to free up critical customer support and customer service agents.
  • Onboarding: Personalized videos to explain complex information to employees, clients and customers

IndiVideo is a component of the eDeliveryNow platform.  It integrates into our document re-engineering, and workflow automation solutions, Operations Express and PRO Conductor to convert and deliver personalized customer communications as videos. It can be easily integrated into your systems by leveraging its powerful REST API Web Services. IndiVideo retrieves transactional content from legacy ECM content repositories, content services platforms (CSP) or document archives. It utilizes any anywhere deployment model, making deployment flexible to fit business needs. IndiVideo easily fits into any system architecture.

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