February 21, 2018, Toronto, ON – Crawford Technologies, provider of innovative document solutions that streamline, improve and manage customer communications, has announced it received a +68 NPS® (Net Promoter Score) for customer satisfaction, well above the technology industry average of +38 and an all-time high for the company. Crawford Technologies’ score exceeds those of other tech companies like Apple and Amazon.
“Crawford Technologies is excited to receive such positive reports from our customers,” said Ernie Crawford, president and CEO of Crawford Technologies. “We are pleased with the consistency and growth of our customers’ satisfaction levels and that our customers—many of them Fortune 500 companies—receive significant value from working with us. Our goal to perform at the highest level is an organization-wide priority that will continue into 2018 and beyond.”
NPS measures customer loyalty and the quality of customer experience and is the most widely-accepted measure of customer satisfaction. Scores can range from -100 to +100, gauging the willingness of customers to recommend the products or services of a company.
About Net Promoter®
The Net Promoter® Score (NPS) of a company is a common measure of customer loyalty and is calculated by taking the percentage of customers who are promoters (P) and subtracting the percentage who are detractors (D), based on their response to the ‘Ultimate Question:’ “How likely is it that you would recommend this company to a friend or a colleague?” Responses are measured on a scale of zero to ten; nine and ten are promoters, seven and eight are passives and zero to six are detractors. Companies can use the score to find a tight link between profitable growth and NPS.
