January 12, 2021, Toronto, ON – Crawford Technologies, provider of innovative document solutions that streamline, improve and manage customer communications, announces that it is ranked in Madison Advisors Post Composition Solutions Market Study as the only customer communications management (CCM) technology provider that meets 100% of the nine integral components that make up an effective post composition solution. Post composition tools—known as middleware—change the production workflow by making it possible to change documents and/or alter the data stream in the space between their origination and production. The third-party analyst report focused on where post composition fits in an overall CCM strategy, the fundamental advantages that current post composition solutions offer organizations, and on the ways each of the six study participants deliver solutions to meet those advantages.
The study found that Crawford Technologies was the only technology provider evaluated that fully delivers on all nine critical components of a post composition solution: data/print stream transforms; data indexing; regulatory and security requirements; document and application re-engineering and enhancement; data optimization to enhance equipment performance; mailing efficiencies; white paper factory and automated document factory support; omni-channel, CCM and the customer experience; and dashboard, tracking and management.
“Post composition solutions are designed to optimize equipment performance, boost print data, automate manual processes, maximize postal savings and deliver overall organizational cost savings,” said Keith Woedy, vice president of research and practice lead for Madison Advisors. “We found Crawford Technologies’ post composition software portfolio to be comprehensive, horizontal and suitable for all high-volume transactional output (HVTO) applications.”
Crawford Technologies’ flagship post composition solutions include Operations Express, a product that delivers a straightforward method for re-engineering and manipulating existing print streams, and PRO Conductor, software that orchestrates customer communications creation and delivery within an end-to-end workflow. Both CCM solutions are provided on multiple platforms to address HVTO, commercial and digital environments. They are available for mainframe and server environments across nearly every existing operating system.
“The Madison Advisors study dives into how post composition solutions have evolved to offer the functionality and ease of use needed to perform the most complex types of document changes, automate production and better manage workflows,” said Ernie Crawford, president and CEO of Crawford Technologies. “We are proud this study acknowledges Crawford Technologies’ ability to offer a complete suite of solutions that address today’s sophisticated CCM strategies that result in better processes and stronger customer experience management.”
