March 12, 2019, Toronto, ON – Crawford Technologies, provider of innovative document solutions that streamline, improve and manage customer communications, announces it has received a +75 NPS® (Net Promoter Score) for customer satisfaction, increasing from +68 the previous year. An NPS score of 70 or above is considered to be exceptionally high.
“We take customer satisfaction very seriously at Crawford Technologies and believe this uplift in our score reflects that focus,” said Ernie Crawford, president and CEO of Crawford Technologies. “Our strong professional services and support teams are instrumental in helping customers integrate our solutions to achieve their business goals, as well as making it possible for us to maintain stellar customer satisfaction.”
NPS is a key measure of customers’ overall perception of brand and willingness to recommend the products or services of a company. Scores gained through a customer satisfaction survey can range from -100 to +100. NPS is a leading global cross-industry indicator of customer satisfaction that it is strongly correlated with future business growth.
About Net Promoter®
The Net Promoter® Score (NPS) of a company is a common measure of customer loyalty and is calculated by taking the percentage of customers who are promoters (P) and subtracting the percentage who are detractors (D), based on their response to the ‘Ultimate Question:’ “How likely is it that you would recommend this company to a friend or a colleague?” Responses are measured on a scale of zero to ten; nine and ten are promoters, seven and eight are passives and zero to six are detractors. Companies can use the score to find a tight link between profitable growth and NPS.