
Strategies to Connect, Communicate, and Convert
Date
October 21, 2025
Location
Rosen Centre
9840 International Dr, Orlando, FL 32819
Gimbel & Associates, in partnership with Crawford Technologies, is honored to host Engage360—an exclusive, invitation-only event offered at no cost to invited guests.
This distinguished gathering is designed to provide participants with strategic insights and a competitive advantage in the rapidly evolving field of customer communications. Attendees will have the opportunity to engage with industry experts and peers through a day of thought leadership, professional networking, and actionable takeaways.
A continental breakfast and a catered lunch will be provided. Please be advised that attendees are responsible for their own lodging and any additional personal expenses.
Schedule

7:00 AM – 8:00 AM
Continental Breakfast & Networking

8:00 AM – 8:30 AM
Opening Remarks
Roger P. Gimbel, EDP, President of Gimbel & Associates & Ernie Crawford, President of Crawford Technologies

8:30 AM – 9:15 AM
Keynote Address – An Update on Xerox Corporation
Sean Hickey, President, Americas Production, Xerox Corporation

9:30 AM – 10:15 AM
Revolutionizing Business Models: Lessons from Amazon’s Product Innovation & Technology
Randy Bradley, Amazon Web Services, Financial Services Industry Executive Sponsor
This session introduces business leaders to Amazon’s peculiar, customer-centric approach
to innovation and provides examples and approaches for how Amazon.com has transformed its product operating model and leveraged technology to accelerate innovation. The discussion further covers transformation lessons learned across industry, and the impact Agentic AI is compelling on ways of working.

10:20 AM – 11:05 AM
Wide Format Reimagined: Automation, AI, and a Path to Sustainable Growth
Steven Webster, Director, Professional Services, Industrial Services, Ricoh, USA Inc.
This session explores the transformative forces reshaping the wide format print industry. From sustainability and intelligent automation to hybrid media experiences and direct-to-object printing, it highlights how emerging technologies and shifting market demands are driving innovation. The discussion will cover eco-friendly practices, workflow optimization, and strategic investments that are paving the way for scalable, sustainable growth.

11:10 AM – 11:55 AM
Future-Proofing Print Operations: Why Quality Platforms Matter More Than Ever
David Hunter, Principal, ChromaChecker Corp
During our session, we will cover six fundamental reasons why your organization (print based or if you use printers) must implement a Print Quality Platform throughout its operations. We will discuss key trends in the printing industry today and how a Print Quality Platform ensures that your company can master these trends and remain competitive and profitable in the evolving landscape.
Top trends we will review include:
1. Digital Printing Growth (Especially Inkjet)
2. Sustainability and Eco Friendly
3. Packaging Printing Boom
4. Color Quality and Brand Compliance
5. Automation and AI Integration
6. Consolidation and Strategic Partnerships
This session was developed for any person that interacts with printing organizations, or if you work for a printing organization.

12:00 PM – 1:00 PM
Catered Buffet Lunch

1:00 PM – 1:45 PM
Leveraging A Traditional Supply Chain Approach to Modern Print Industry Opportunities
Mark Ferrara, Senior Director – Sales & Operations Support, Office Depot and Josh Rhine, Digital Print Operations, Office Depot
In this session, we will discuss an approach to digital transformation, web technology, and the emerging print supply chain. Specifically, we will explore how companies such as Office Depot, Veyer Logistics, and The ODP Corp are realizing tremendous advantages by combining E-commerce, End-to-End Automation, and world class traditional supply chain practices. Additionally, we’ll consider how artificial intelligence can aid in driving revenue growth through new ways to leverage client Content Management.

1:50 PM – 2:35 PM
Witness the Shift: From Static to Cinematic AI-Driven Transformation of Regulated Documents
Alan Berger, InfoSlips, Chief Executive Officer, North America and Denise Miano, M-EDP, OSG, Senior Vice President -Transformation
Hot from the skunkworks—premiering now: Watch an industry-savvy, CCM/CX-trained AI agent craft engaging document experiences.
Today a statement should feel like Netflix, delivering binge-worthy engagement… not another dusty PDF. See agent Iya, an AI-powered document architect, ingest a stack of legacy PDF statements live on stage, and instantly craft an interactive template before your eyes. Discover how agentic, context-aware AI propels regulated communications from zero to hero and skyrockets engagement.

2:40 PM – 3:30 PM
AI: Opportunities and Challenges – What Businesses Need to Know to Maximize the Value They Derive From It
Rob Petrosino, Chief Innovation Officer, Peak Activity
Businesses today are wrestling with how to effectively implement AI. Everyone has heard all the news and sees all the progress by the big software companies. How do you effectively use the tools that are so rapidly changing? You focus on techniques, and not tools. This presentation will share how to build repeatable and scalable AI processes in your company that lead you to elevated outcomes, irrespective of what the tools are and how fast they change.

3:35 PM – 4:20 PM
Print Reloaded: Trends Driving Reinvention and Strategic Investment
Nathan Safran, Vice President, Research, PRINTING United Alliance and Lisa Cross, Principal Analyst, PRINTING United Alliance
This session offers a research-backed analysis of the key trends influencing industry profitability and technology investment. Attendees will gain insights into the forces driving capital spending, workflow modernization, and competitive differentiation—including digital disruption, automation, evolving customer expectations, and the shift toward integrated, omnichannel delivery. The session will also spotlight how PRINTING United Expo serves as a central platform for showcasing the technologies, innovations, and partnerships fueling this industry-wide transformation.

4:25 PM – 4:45 PM
Closing Remarks
Roger P. Gimbel, EDP, President of Gimbel & Associates & Ernie Crawford, President of Crawford Technologies
Co-Sponsored and Hosted by


Event Highlights
What to expect at Engage360:
Strategic Outsourcing
Explore full vs. hybrid models, financial considerations, and how to manage for accountability and security.
Workforce Solutions
Explore new approaches to improve operator onboarding and retention.
Workflow Optimization
Discover tools and best practices for efficient print and digital delivery.
Accessibility and Compliance
Stay ahead of evolving requirements and uncover new opportunities across industries.
Customer Success Stories
Hear how leading organizations are transforming their communication strategies.
Strategic Edge
Get a strategic edge in the evolving world of customer communications.
Participating Companies









