Customer Preferences Personalization

Customer attitudes towards business’ have changed.  McKinsey & Company found that customers expect better consistency, quality, availability, and value from organizations, whether that be making a purchase online, interacting with customer service, or receiving communications such as bills, statements, and invoices.  Customers also want to customize their experience so it will be personalized for them. If enterprises cannot meet consumer expectations, then they will switch to new and different businesses that will provide products and services that will meet their expectations.