eDeliveryNow®

The eDeliveryNow® Platform is an open and modular framework that utilizes REST APIs and Web Services to make it extensible and adaptable to meet current and future customer communication needs.

AccessibilityNow®

AccessibilityNow provides high levels of automation and integration into any environment, the platform includes software solutions and a wide range of tailored services to meet the document accessibility needs of all organizations, large and small, private sector and governments of all levels.

Extending Crawford Tech’s Reach to Video Accessibility

Document and Video Accessibility go hand in hand

Enable Interactive Technologies, a Crawford Technologies affiliate, is our complimenting video accessibility partner that specializes in enterprise-based sign language interpreting and video captioning services. Their mission is to enhance end users’ everyday experiences by bringing video accessibility into the 21st century. EIT was founded in early 2023 by Howard Berke, a lifelong entrepreneur in the accessibility field, David Bundy, a leading expert in video-based technologies and Ernie Crawford, the president and CEO of Crawford Tech. The company’s cutting-edge software and service offerings primarily focus on adding accessibility attributes to video for people who are deaf, hard of hearing, blind or visually impaired, and extends to support for color-blind accessibility, as well as dyslexic-friendly fonts. Operating under these values, EIT is driven to make an impact in society by proliferating video accessibility for all people around the globe.

Why video accessibility matters

For enterprises in the digital age, ensuring accessibility for their video content is paramount in fostering inclusivity and equal opportunities for people with disabilities. By implementing accessibility features such as closed captions, sign language interpretation and audio descriptions, companies can not only adhere to current ethical standards but also broaden their audience reach and increase their overall engagement. Considering the internal use of video, such as for training or onboarding, the inclusion of accessibility features can enhance communication and productivity within an organization while promoting a more cohesive and collaborative work environment. For external use, providing accessible video content to the public demonstrates a real and impactful commitment to diversity, which has been proven to create a wider customer base and positive brand perception.

Although basic closed captions may aid some, individuals with hearing impairments often prefer customizable captioning and the inclusion of sign language interpreting to more easily understand the context and details of the content that may be lost otherwise. For the blind and visually impaired, artful audio descriptions are critical to open the proverbial door to video content by narrating the visual elements of video that are otherwise inaccessible. By embracing complete accessibility for both documents and video content, an enterprise not only aligns with compliance in global accessibility standards but also demonstrates a commitment to social responsibility, reinforcing a corporate culture that values diversity and inclusivity.

Current State of Video Accessibility

Like the field of document accessibility before Crawford Technologies, the current offerings for video accessibility are inadequate and severely limited in reach to both the blind and deaf communities. EIT’s universal viewer & authoring tool combine to address the three major pain points or challenges that are shared by disabled people (viewers) & enterprises seeking accessibility compliance (authors). These are:

  1. Video Challenge: no economical desktop software alternative to studio quality video interpretation, which prevents enterprises from seeking total accessibility compliance due to the immense costs of producing accessible video tracks.
  2. Captioning Challenge: the current and widespread video captioning features are inadequate for many in the deaf and blind communities and lack personal customizability for end users.
  3. Audio Description Challenge: lack of audio description availability for recorded video media due to the difficulty of the work and a small number of describers.

Although the technologies to automate closed captioning, generate audio descriptions and animate sign language interpreting do exist, all of these attributes are rarely seen together. Despite recent expansions of accessibility legislation worldwide, it has not been possible to fully enact and require total video accessibility for the disability community. This is because there have previously been no service or software providers that could meet the interpreting and captioning demand that such legislation would create… until EIT joined the scene.

EIT’s One-Stop-Shop Solutions

Having identified this dire need for better captioning and interpreting services to make video accessibility possible, EIT has created both a universal captioning software and a global interpreting service network that will allow for the complete proliferation of video accessibility for the disability community.

EIT’s video accessibility offerings include:

  • Captions and interpretation in various global languages, including sign languages.
  • Tailored captions for the deaf, hard of hearing, and dyslexic communities.
  • Enhanced audio descriptions for the blind and visually impaired.
  • Manual and AI-assisted accessibility support for an optimal user experience and compliance.

Instead of dealing with multiple interpreting vendors or paying absorbent rates for studio production, EIT is a one-stop shop for all things video accessibility that comes in at a fraction of this potential price! With EIT, a five-minute welcome video that would otherwise cost upwards of $800 to add sign language and audio description tracks can be completed with the same quality for 1/3 of the price, with basic projects starting as low as $200!

To learn more about EIT, check out their website and demo videos.

CLICK HERE to request your quote for a recorded video project and be sure to include your company name and the mentioned promo code.

For inquiries, email us at info@enableinteractivetech.com

Thank you for learning more about us, we hope to hear from you soon!
– The Team at Enable Interactive Technologies, Inc.

Composed by Tom Levinsohn, Business Development Manager

Edit Blog Post
December 28, 2023

Author

  • Ernie Crawford
    CEO & President

    Ernie Crawford is the founder and CEO of Crawford Technologies, a global leader in the print and electronic document industries. With over four decades of experience, Ernie is a respected thought leader and innovator in the field of document management and has been recognized for his contributions to the industry with numerous awards and accolades. He is committed to delivering innovative solutions to his clients and has led Crawford Technologies through significant growth and expansion while maintaining a focus on exceptional customer service. Ernie is a sought-after speaker and has presented at numerous industry events and conferences.

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