Management

Ernie Crawford

President & CEO

An electronic document industry pioneer, Ernie Crawford, is the President and Founder of Crawford Technologies. One of only 17 people worldwide with M-EDP (Master Electronic Document Professional) designation, Ernie has more than 30 years of senior marketing and management experience in the high-volume electronic printing market. Over the past 20 years, Ernie has grown Crawford Technologies from a basement startup into a leading international technology company with offices in Toronto, New York, Boston, Fort Collins and London. Crawford Technologies has been listed as one of Canada’s fastest-growing companies for the past five years by Canadian Business PROFIT Magazine, has been on Deloitte’s North American Technology Fast 500™ and has been recognized by Branham300 as a top Canadian technology company.

Today, Ernie’s vision and expertise are the driving force behind Crawford Technologies.

Early in his career, Ernie built successful marketing and support organizations within Xerox Canada. He has consulted with many prominent companies in the industry including IBM and Xerox.

Ernie is an avid skier and the father of two beautiful daughters.

Mark Petoskey

Chief Revenue Officer

Mark has more than 20 years of sales management experience in the information technology industry. Prior to joining Crawford Technologies, Mark held a variety of executive management and sales leadership positions while guiding marketing, channel sales and direct sales for Fortune 500 corporations and early-stage technology companies.

Most recently, Mark was the North American Vice President of Sales for M-Files, a SaaS provider of enterprise content management software and VP of Sales for Axcient, a SaaS provider of recovery solutions (acquired by K1 Investment Management). Mark holds a B.A. in International Business and a M.S. in Management Science.

Darcie Vany

CPA, CGA, Chief Financial Officer

Darcie is a seasoned executive who has been leading finance and operations teams at high growth companies for over 15 years.  She has steered firms in the software industry through all phases of corporate lifecycles, from start-up through maturation and on to successful exit. Darcie has led several M&A transactions for the companies she has represented, from both the seller and the buyer side. She has extensive experience architecting and continuously improving business and financial systems, strategies and processes within newly-established and rapidly growing companies, ensuring smooth operations and accurate and relevant metrics that help drive the company forward. Darcie oversees all finance and administration functions at Crawford Tech.

Darcie has been a mentor with Big Brothers Big Sisters of Toronto since 2014.

Scott Baker

Executive Vice President

Scott Baker brings 30+ years of executive experience in marketing, strategy, international business development, global sales and strategic alliances in the enterprise output management, ECM, and BI software markets. Scott heads up CrawfordTech’s AccessibilityNow.com e-commerce business and is heavily involved in strategy, business development, and Product Marketing. Prior to joining the CrawfordTech team, Scott was Vice President of Strategy and Channels at NEPS LLC and previously served as Vice President of Worldwide Business Development and Worldwide Channels at GMC Software AG. Scott has held key positions with the pioneering software companies in COLD, EBPP/ESP and report mining markets.

Scott currently serves on the Board of Directors of Xplor International. Scott is recognized as a global subject-matter expert on customer communications management.

Roger Morin

Senior Vice President of Enterprise Sales

Roger Morin is responsible for driving the company’s growth in North America. Roger brings over 22 years of enterprise software sales and sales management experience to Crawford Technologies. He most recently led direct sales teams at M-Files, Inc. where he was instrumental in the company’s transition from small business to enterprise sales and also enabled the company to make a successful transition to a subscription sales model. Roger was also responsible for the sales team’s growth and retention which included facilitation of sales enablement. Roger previously held sales and sales management roles at Oracle, Microsoft, and Software AG.

Doug Koppenhofer

Vice President, Crawford Technologies’ Accessibility Center of Excellence

Doug brings over fifteen years of experience in the digital accessibility field. Doug has held sales and leadership positions with Actuate, Xenos, and IBM. He was most recently on the executive team at Deque, a leading digital accessibility consulting firm. Doug’s sole aim in professional life is to have fun with teammates while delivering measurable results to those wishing to improve their accessible footprint for people of all abilities.

Carol Steinbock

Vice President, Human Resources

Carol Steinbock brings over 25 years of experience in human resources in manufacturing, financial services and technology companies. With an SHRM-CP (Society for Human Resource Management and PHR® (Professional in Human Resources) certifications, in technical and operational aspects of HR practices in U.S. and Canada laws and regulations, Carol leads, guides and recruits the exceptional team that makes up CrawfordTech. Carol is certified in 'Crucial Conversations' and offers employee training to create alignment by fostering open dialogue around high-stakes, emotional and high-risk subject matters. Carol is passionate about working with entrepreneurs and driving employees to think and act as leaders. Carol works closely with CrawfordTech's CEO/President, Ernie Crawford, towards the goal of making Crawford Technologies one of the best companies in the world to work for.

Carol has been a volunteer victim advocate for Larimer County's Sheriff's department for more than 10 years and is passionate about making a difference in every life she touches.

Rod Blair

Vice President, International Sales

Rod brings over 25 years of dynamic sales leadership and technology experience with enterprise and entrepreneurial companies. He has led global sales teams in Europe and Asia for software and technology organizations headquartered in North America. Most recently, Rod served as Vice-President with LocknCharge. When Rod isn’t tending to his personal or professional duties, he enjoys many unique hobbies including skydiving.

Jeff Hines

Vice President, Major Accounts

Jeff Hines is responsible for executing a solution-based, consultative sales process focused on enabling a more streamlined and automated customer communication delivery process for Crawford Technologies’ largest enterprise customers.

As a seasoned sales executive with more than 15 years of experience, Jeff has developed interactive business relationships with senior executives across vertical markets, including financial services, healthcare, insurance, retail, and telecommunications. Before joining Crawford Technologies Jeff excelled as a business developer for document composition, e-presentment, and archiving companies.

Paul Rokos

Vice President, Partner Sales and Success

As Vice President of Partner Sales and Success, Paul is responsible for growing Partner Sales and expanding into new markets that support CTI strategic plans.

Paul’s broad expertise comes from sales leadership roles at Sefas, Inlet (Pitney Bowes Broadridge joint venture), GMC Software, Equiserv, and Xerox.

He has strong industry knowledge and relationships with large enterprises and Business Process Outsource (BPO) markets. His expertise includes Customer Communication Management (CCM) platforms, Customer Experience (CX), Workflow Orchestration, Omnichannel, e-Presentment, and Payments.

Harvey Gross

Vice President, Product Management

As Vice President of Product Management, Harvey Gross drives the success of CrawfordTech’s solutions and services. Harvey is responsible for CrawfordTech’s product strategy, positioning and product development, and extending solutions into new markets to provide opportunity for future growth. Prior to joining CrawfordTech, Harvey was Chief Technology Officer at Datawatch Corporation as well as its Vice President of Product Management & Development. His responsibilities at Datawatch included managing the technical infrastructure as well as the day-to-day operations of the worldwide development staff.

Harvey has more than 30 years of product development, product management, sales and commercial operations experience in the document management, content management and business process markets. He served as Chief Technology Officer of Lason, Inc., an international business process outsourcing firm, where he established an electronic content management service as an application service provider (ASP) and was instrumental in growing that business from inception to $20 million. He also served as Senior Vice President of Virtual Image Technologies, Inc., a regional document management service company and as Senior Vice President of business development at 360Services, Inc.

Tim Ciceran

Vice President, Technical Services

Tim Ciceran has over 20 years of experience in the high-volume electronic printing industry, with a specialized focus on data transformation, workflow management/print production and web presentment solutions. His background includes research and development, project leadership, IT management and technical team management with Imaging Research Inc., Xenos Group and Crawford Technologies Inc.  Tim is responsible for CrawfordTech's customer support, professional services, IT infrastructure and quality assurance groups.  His leadership in customer support and professional services has allowed CrawfordTech to build strong relationships with its ever-expanding customer base resulting in year over year improvements in CrawfordTech’s NPS® rating, which is currently +68.

Kevin Tondreau

Director of Customer Solutions

With over 25 years of experience in the transactional printing and electronic-document delivery industry, Kevin has held a variety of positions throughout his career with both vendors and document service providers. Prior to joining CrawfordTech, Kevin was Director of Support and Services at Emtex, Pitney Bowes, and several other organizations. Kevin has worked hands-on with every aspect of the life cycle of documents - from composition to printing, insertion, archiving and final tracking through the USPS. Kevin now manages the professional services group at Crawford Technologies, ensuring that his team provides first-class services and solutions that guide customers to quickly implement and utilize CrawfordTech's products and services to their fullest potential.

Ron Sheets

Director of Document Accessibility Services

Since 2009, Ron Sheets has managed CrawfordTech’s Document Accessibility Services (DAS) plant in Potsdam, New York. Ron manages the highly-secure site, maintaining PCI-DSS and HIPAA compliance and our SOC2 certification. Ron ensures that we meet our customers’ Service Level Agreement targets, providing automated processing of customer data, braille embossing, large font printing, eText, audio and computing services. With more than 22 years of experience in operations management, software development, technical team management and product management, Ron brings a wealth of expertise to CrawfordTech. Ron’s experience in building a successful services organization focused on technical computer control strategies, process improvement, and international operational management consulting services has been instrumental in building CrawfordTech’s high-availability and high-security data center. Ron’s computer science background, combined with more than 15 years of experience building industrial process control systems has been instrumental in the success of CrawfordTech’s DAS Services Business Unit.